Library Analysis

Firstly, this promotional leaflet uses a semantic field of togetherness to engage the reader to make them feel like they are part of a family. Words like "Family", "Local", and "Ancestry" give the Library being advertised a strong feeling of community and trustworthiness, as if the Library needs to promote itself as a strong center of the community it is based in. The Library may want to advertise itself as this as Libraries are on the decline across the country, so the Library needs to advertise itself as an essential part of their community so that it doens't get shut down.

In terms of Graphology, the leaflet features an image of a smiling, older male on its left side. This is included to give the Library a wise, expert feel, as elderly men are usually seen as more intelligent.