Problems with the matched-guise technique

• It may be impossible for the passages to be spoken by the speaker due to the likelihood that the listener recognizes the speaker as one and the same
• Lambert (1972) points out that there is uncertainty about whether the listeners provide their true opinions or the opinions they feel they need to express in public as to not seem discriminatory
• And there is a possibility that the recording encourages the use of stereotypes which produces other associations that can be reflected in the data obtained
• Negative connotations with it's experimental nature - usually used in classrooms or laboratories so it is deemed as unnatural or artificial, and not representative of the real world